The new functions, including the streaming service Spotify, Google Play Music and Google Assistant all run on the large MMI touch display in the centre of the dashboard. The information is also visible in the Audi virtual cockpit in the driver's direct field of view. Furthermore, a message centre for incoming messages and calls completes the new services in the show car.
With over 1.4 billion active users worldwide, Android is the world's most popular mobile platform. Combined with the expertise of the open Android community, opening up prospects such as new apps finding their way into the cars as additional connected services provided they meet Google and Audi's requirements. Other than shorter update cycles the concept will also proffer a significantly greater diversity of services and broad international availability for customers.
This is only one of the several new avenues the company is currently pursuing. In fact, it started commenced an investment programme that will use a total of €24 billion for the development of a new model and innovative technologies by 2019.
