Audi India released its annual sales numbers for the 2021 calendar year, during which the company sold 3,293 units. Compared to last year, the Ingolstadt-based carmaker sold 1,693 units in 2020, thus witnessing a 101 per cent growth year-on-year. Audi India has said that this is the highest YoY growth it had achieved since 2008. However, this growth is not significant as in addition to the COVID-19 related challenges, the company carpark in 2020 was less than half of what it is today. So, this massive growth could be considered a one-off anomaly.
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Balbir Singh Dhillon, Head of Audi India, says the company has a good order bank for the start of 2022
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Commenting on the company's sales performance, Balbir Singh Dhillon, Head of Audi India, said, "We are very happy with our performance in 2021 despite hitting roadblocks posed by the unfortunate second wave of the pandemic and other global issue like semi-conductor, commodity prices, shipment challenges, etc. At over 101 per cent, our sales have more than doubled compared to the last year. 2021 was a big year for us with nine new models launched, marking our entry into the Indian EV market with five electric car launches."
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In 2021 Audi launched five electric vehicles in the country - Audi e-tron 50, Audi e-tron 55, and the e-tron Sportback 55 along with the e-tron GT and the RS e-tron GT. In addition to that, we also saw the launch of the A4 facelift, the S5, and the RS 5 Sportback. Audi India says that the A4, A6, Q2, Q5 and Q8 were the volume sellers for the brand, whereas the RS and S range of performance models, saw strong demand and a good order bank for 2022. The company aims to continue its launch spree in 2022 as well, which will be kicked off with the arrival of the Audi Q7 facelift. Several new electric vehicles are also in the pipeline.
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Speaking about the year ahead, Dhillon added, "2022 is going to be another power-packed year for Audi India. We will continue to focus on our Strategy 2025 that focuses on Customer Centricity, Digitalization, Products and Network. With our promising portfolio of volume, performance and electric cars, we will continue to redefine luxury for our customers. We will have our full strength of our models back in the country and are confident of a strong performance in the months ahead."
