Nissan India has recorded a sales decline of 42.44 per cent selling 3007 units in March 2022 as compared to 5225 units sold in the same month a year ago. However, the company has recorded 100 per cent growth in FY2022 selling 37,678 units while its exports went up by 20 per cent at 4,976 units. The growth in FY2022 sales is primarily attributed to growth in demand of the Nissan Magnite subcompact SUV that bagged over 1 lakh bookings last year.
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Rakesh Srivastava, Managing Director, Nissan Motor India
Commenting on Nissan India's wholesale performance, Rakesh Srivastava, Managing Director, Nissan Motor India Ltd said, "FY22 for Nissan India has been a year of turnaround with volume growth of 100 per cent in Domestic in an industry growth of 13 per cent, despite the headwind challenges of Covid-19 and Semiconductor related supply shortages. The game changer was the Big, Bold, Beautiful SUV Nissan Magnite as part of Global Nissan NEXT transformation, winning the customer's trust generating one lakh plus customer bookings on its compelling combination of aspirational value with distinctive design, high 4-star safety rating by Global NCAP and lowest cost of ownership."
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The Japanese carmaker has already manufactured over 50,000 units of the Nissan Magnite by March 2022. The company also exports the model of markets like South Africa and Indonesia last year and it is now also available to customers in Nepal; Bhutan; Bangladesh; Sri Lanka; Brunei; Uganda; Kenya; Seychelles; Mozambique; Zambia; Mauritius, Tanzania; and Malawi. In the domestic market, 32 per cent of bookings have been generated through the Digital eco-system.
