logo
New Delhi
Home
News & Reviews
Videos
New Cars
New Bikes
Used Cars
Sell Car
Articles
Car services

Registered Office

ADDRESS
Mahindra First Choice Wheels Limited, 602, 6th Floor, Tower - B, Embassy 247, LBS Road, Vikhroli (West), Mumbai - 400083
CONTACT
+91 9606045096
EMAIL
contact@carandbike.com
© Mahindra First Choice Wheels Limited 2025. All rights reserved.
  • Latest News
  • Latest Reviews
  • Car News
  • Bike News
  • Car Reviews
  • Motorsport
  • Bike Reviews
  • Electric

Benelli Imperiale 400 To Be Launched This Festive Season

The Benelli Imperiale 400 is a Royal Enfield Classic 350 rival and will be arriving in India this festive season.
Sameer Contractor
Sameer Contractor
1 min read
2019-08-06 23:40:37
Follow us on
Benelli Imperiale 400 To Be Launched This Festive Season
Key Highlights
  • The Benelli Imperiale 400 is coming to India this year.
  • It will take on the likes of the Royal Enfield 350 and Jawa.
  • The Benelli Imperiale 400 will be heavily localized.

Benelli India is all set to challenge Royal Enfield in the cruiser segment and will be introducing the Imperiale 400 later this year around the festive season. carandbike had told you back in 2017 that the Benelli Imperiale 400 was being readied for India and the bike was later unveiled at the EICMA Motorcycle show that year. However, with the Benelli's India operations put on hold indefinitely, the launch plans were delayed. Nevertheless, the Imperiale 400 is coming to India this year and will take on the Royal Enfield Classic 350 as well as the Jawa in the segment. In addition, the brand plans to introduce two new motorcycles in the 250 cc segment by the end of 2019.

Also Read: Benelli Leoncino 500 Launched In India; Priced At ₹ 4.79 Lakh

Speaking to the media about the company's future plans at the launch of the Benelli Leoncino 500 launch, Vikas Jhabakh, MD - Benelli India said that they plan to launch three new motorcycles later this year with a 400 cc commuter-cruiser to arrive during the festive season and will be followed by two 250 cc motorcycles.

Also Read: EICMA 2017: Benelli Imperiale 400 Retro-Styled Cruiser Revealed

What's interesting to know is that the Benelli Imperiale 400 will see a lot more local content going into it than the TRK 502 and the Leoncino, which should help keep the prices competitive. While the company did not confirm the percentage of local content on the cruiser, we should get a fair idea on the same at the time of launch. The local assembly will help the Imperiale 400 remain accessible to a larger customer base with a price around the Rs. 2-2.5 lakh (ex-showroom) mark. It may not undercut the locally produced Royal Enfield Classic 350 or the Jawa at this price point, but certainly remains an alternative within reach.

Also Read: Benelli To Launch New Quarter Litre Street Motorcycle At 2018 Auto Expo

Given the fact that the Classic 350 remains the volumes driver for Royal Enfield, it is understandable why the Chinese-owned Italian brand is optimistic about the Imperiale. The cruiser boasts of a retro styling complete with the teardrop fuel tank, round headlamp, twin seats, and chromed out engine and exhaust for the old-school appeal. The Imperiale name too a resurrection of the original Benelli 125 cc offering of the same name that was sold decades ago.

Launched in 2017 globally, the Benelli 400 draws power from a 373.5 cc single-cylinder, SOHC engine with fuel-injection that churns out 19 bhp at 5500 rpm and 28 Nm of peak torque at 3500 rpm. The motor is paired to a 5-speed gearbox. The bike uses a double-cradle steel tube frame underneath and is suspended by telescopic forks up front and dual shock absorbers at the rear. The vintage-looking cruiser comes with disc brakes at either end with dual-channel ABS as standard. The bike has a kerb weight of 200 kg and a fuel tank capacity of 12 litres.

The Benelli Imperiale 400 is likely to be followed by the 250 cc versions of the TRK and the Leoncino motorcycles. Both bikes are already on sale in 500 cc avatar, and the 250 cc versions will make them more accessible to the masses. Prices though are expected to be around Rs. 2.5 lakh (ex-showroom) for the 250 cc bikes.

After an unprecedented exit in late 2017, Benelli made a comeback in India with a new partner Adishwar Auto Ride India (part of the Mahavir Group) and commenced operations with the TRK 502 adventure tourer. Having started with nine dealerships earlier this year, the brand has expanded to 19 outlets currently and plans to add 15 more by the end of this calendar year. The brand plans to expand its dealer network to 60 by the end of 2020. The company has already sold over 1000 motorcycles after resurrecting operations in India and aims to double that by the end of 2019.

Benelli India is also optimistic about the newly launched Leoncino that is priced at Rs. 4.79 lakh (ex-showroom, India). The company aims to sell at least 100 units of the motorcycle every month. It will also continue to retail its existing portfolio that ranges between 300-600 cc and are locally assembled at the Benelli's facility near Hyderabad.

# Benelli Bikes in India# Benelli# Benelli bikes# Benelli bikes price in India# Benelli Bike Dealers# Bennelli Imperiale 400# Two Wheelers
  • Overview
  • Highlight

Related News

Latest KTM Super Adventure S Evo Revealed First KTM To Get An AMT
1 min read
Latest KTM Super Adventure S Evo Revealed First KTM To Get An AMT
Driving License Driving License Driving License Driving License
0 mins read
Driving License Driving License Driving License Driving License
KTM Super Adventure S Evo Revealed First KTM To Get An AMT
2 mins read
KTM Super Adventure S Evo Revealed First KTM To Get An AMT
Toyota Crown Crossover RS Landscape Special Edition Revealed
5 mins read
Toyota Crown Crossover RS Landscape Special Edition Revealed
2021 MotoGP World Champion Fabio Quartararo To Stay With Yamaha Till 2026
1 min read
2021 MotoGP World Champion Fabio Quartararo To Stay With Yamaha Till 2026
Toyota Crown Crossover RS Landscape Special Edition Revealed
2 mins read
Toyota Crown Crossover RS Landscape Special Edition Revealed
Yamaha MT-15, Fascino & Ray ZR Get New Colours And Graphics For 2024
1 min read
Yamaha MT-15, Fascino & Ray ZR Get New Colours And Graphics For 2024
MG Hector Blackstorm Launch On April 10
1 min read
MG Hector Blackstorm Launch On April 10
BMW Group India Reports Over 51% Growth In Q1 2024 Car Sales, At 3,680 Units
1 min read
BMW Group India Reports Over 51% Growth In Q1 2024 Car Sales, At 3,680 Units

Research More on Benelli

placeholder
Variants
Images
Colours
*Ex-Showroom Price

Popular Benelli Models

  • Tata Harrier EV
    Tata
    Harrier EV
    Ex-showroom Price
    ₹ 21.49 - 30.23 Lakh
  • Volkswagen Golf GTI
    Volkswagen
    Golf GTI
    Ex-showroom Price
    ₹ 50.13 Lakh
  • Kia Carens Clavis
    Kia
    Carens Clavis
    Ex-showroom Price
    ₹ 11.1 - 20.76 Lakh
  • Lamborghini Temerario
    Lamborghini
    Temerario
    Ex-showroom Price
    ₹ 6 Crore
  • Volkswagen Tiguan R-Line
    Volkswagen
    Tiguan R-Line
    Ex-showroom Price
    ₹ 45.73 Lakh
  • Mercedes-Maybach SL 680
    Mercedes-Maybach
    SL 680
    Ex-showroom Price
    ₹ 3.92 Crore
  • BYD Sealion 7
    BYD
    Sealion 7
    Ex-showroom Price
    ₹ 48.9 - 54.9 Lakh
  • Kia Syros
    Kia
    Syros
    Ex-showroom Price
    ₹ 8.69 - 16.03 Lakh
  • Hyundai Creta EV
    Hyundai
    Creta EV
    Ex-showroom Price
    ₹ 18.02 - 24.38 Lakh
  • Lotus Emeya
    Lotus
    Emeya
    Ex-showroom Price
    ₹ 2.34 Crore

Upcoming Cars

  • placeholder
    Explore Other Topics

Trending News

  • Benelli BKX 300 Adventure Bike Unveiled
    1 min read
    Benelli BKX 300 Adventure Bike Unveiled
  • EICMA 2023: Top Highlights from Benelli At The Show
    3 mins read
    EICMA 2023: Top Highlights from Benelli At The Show
  • New Benelli TRK 702 and TRK 702X Launched In Europe
    1 min read
    New Benelli TRK 702 and TRK 702X Launched In Europe
  • QJMotor 1000RR Superbike Revealed
    2 mins read
    QJMotor 1000RR Superbike Revealed
  • EICMA 2022: Updated Benelli TRK 502 Range Revealed
    2 mins read
    EICMA 2022: Updated Benelli TRK 502 Range Revealed

Latest News

  • NewsNews
  • Expert ReviewExpert Review
View All
  • Latest KTM Super Adventure S Evo Revealed First KTM To Get An AMT
    Jaiveer Mehra | Nov 26, 2024
    Latest KTM Super Adventure S Evo Revealed First KTM To Get An AMT
    Compared to the 1290 Super Adventure, the new 1390 packs in a larger engine, more power and more tech on board
    1 min
  • Driving License Driving License Driving License Driving License
    car&bike Team | Nov 22, 2024
    Driving License Driving License Driving License Driving License
    0 mins
  • KTM Super Adventure S Evo Revealed First KTM To Get An AMT
    Jaiveer Mehra | Oct 25, 2024
    KTM Super Adventure S Evo Revealed First KTM To Get An AMT
    Compared to the 1290 Super Adventure, the new 1390 packs in a larger engine, more power and more tech on board
    2 mins
  • Toyota Crown Crossover RS Landscape Special Edition Revealed
    car&bike Team | May 20, 2024
    Toyota Crown Crossover RS Landscape Special Edition Revealed
    Japan-specific special edition gets off-road-focused tweaks including all-terrain tyres and a raised ride height.
    5 mins
  • 2021 MotoGP World Champion Fabio Quartararo To Stay With Yamaha Till 2026
    Yashraj Singh | May 16, 2024
    2021 MotoGP World Champion Fabio Quartararo To Stay With Yamaha Till 2026
    Despite a tumultuous journey in recent seasons, Quartararo reaffirms his commitment to Yamaha, citing belief in their new approach and potential for success
    1 min
  • Toyota Crown Crossover RS Landscape Special Edition Revealed
    car&bike Team | Apr 9, 2024
    Toyota Crown Crossover RS Landscape Special Edition Revealed
    Japan-specific special edition gets off-road-focused tweaks including all-terrain tyres and a raised ride height.
    2 mins
  • Yamaha YZF R3 Real-World Review: In Pictures
    Kingshuk Dutta | Mar 29, 2024
    Yamaha YZF R3 Real-World Review: In Pictures
    The Yamaha YZF R3 is fast, looks good and is a hoot to ride as well. But the price is where all the good work comes undone. Only if there was a way for Yamaha to price it right!
    2 mins
  • Yamaha YZF R3 Real-World Review; Good Motorcycle But Too Expensive For Its Own Good
    Kingshuk Dutta | Mar 28, 2024
    Yamaha YZF R3 Real-World Review; Good Motorcycle But Too Expensive For Its Own Good
    The Yamaha YZF R3 is fast, looks good and is a hoot to ride as well. But the price is where all the good work comes undone. Only if there was a way for Yamaha to price it right!
    1 min
  • Volvo XC40 Recharge Plus Single Motor Driven: A Better Deal Than The Twin-Motor Ultimate?
    Dhruv Attri | Mar 28, 2024
    Volvo XC40 Recharge Plus Single Motor Driven: A Better Deal Than The Twin-Motor Ultimate?
    The XC40 Recharge’s single motor variant is nearly Rs 3 lakh more affordable than the AWD version. But what’s the catch?
    4 mins
  • Royal Enfield Himalayan Long Term Test: Introduction
    Kingshuk Dutta | Mar 27, 2024
    Royal Enfield Himalayan Long Term Test: Introduction
    The new Royal Enfield Himalayan now joins car&bike’s long term fleet. Over the next few months, we will tell you how the motorcycle holds up to the rigours of daily riding, highway jaunts, off-road riding and much more.
    2 mins
  • Jawa 350 vs Royal Enfield Bullet 350 Comparison Review: In Pictures
    Kingshuk Dutta | Mar 27, 2024
    Jawa 350 vs Royal Enfield Bullet 350 Comparison Review: In Pictures
    The legacy of the Royal Enfield Bullet 350 has a new challenger in the Jawa 350. But which of these modern classic 350s with iconic nameplates is a better choice for you? We try and find the answer.
    2 mins
  • Home
  • News
  • Bikes
  • Benelli Imperiale 400 To Be Launched This Festive Season