A BMW spokesman said over the public address system, "I'm a bit lost for words."
It was the first appearance at a major auto show by Krueger, who took the helm as CEO in May. BMW later said, "Harald Krueger experienced a moment of dizziness. As a result, the press conference was cancelled in order that Mr Krueger could be examined by a doctor. Mr Krueger's health is stable and he is recovering well."
Chief Financial Officer Friedrich Eichiner took over the press roundtable.