BMW will add more cars to its electric car portfolio
The i3 sold 25,000 units last year
BMW is also increasing the battery range of the i3
BMW is probably one of the first luxury car manufacturer to work on battery operated/electric cars and has made immense progress in this area. The i3 and a similar technology used in the i8 plug-in hybrid are testimony to this. But the company wants to boost its sales and this means there'll be new cars and more technological developments.
BMW wants to boost sales of electric cars by two-thirds next year to 100,000 vehicles as the luxury automaker is offering more battery-powered models, Sueddeutsche Zeitung reported, citing Chief Executive Officer Harald Krueger.
Munich-based BMW expects to increase its deliveries of fully electric and hybrid vehicles to around 60,000 units this year, Krueger said in an interview published on Monday. Sales of battery-powered BMW models have totaled about 100,000 cars since 2013, he noted.
"Electric mobility will come, but demand is not going through the roof at the moment," the newspaper quoted Krueger as saying.
If you thought BMW was the only one thinking on these lines, well, you're wrong. In fact both Audi and Mercedes-Benz are working towards introducing electric cars across the globe. Audi has gone to great lengths to make this happen and it's decision to pull out of the World Endurance Championship bears testimony to this.
Mercedes-Benz too used the 2016 Paris Motor Show as a stage to tell the world its plans with regards to electric cars. In fact we've already told you all about it and you can read it here.
All these developments will certainly be at the back of BMWs mind which is why to help improve sales, the company is increasing the battery range of its i3 city vehicle by 50 percent this year. The i3, BMW's only fully battery-powered car, sold only 25,000 units last year.
The company, which has dropped behind Daimler's Mercedes-Benz in global luxury-car sales rankings, wants to expand the share of electric cars and hybrid models to between 15 percent and 25 percent of sales by 2025, the newspaper reported.
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