BMW Motorrad says that its sales results so far in 2021 have been quite strong, with the first six months of the year turning out to be the best-ever for the brand. The German motorcycle brand, part of the BMW Group, has reported sales of 1,07,610 motorcycles and scooters in the first six months of 2021 (January to June, 2021). This figure is a 40 per cent increase over the same period last year, when BMW Motorrad had sold 76,707 units. However, it has to be kept in mind that even in 2020, sales had been hit when the COVID-19 pandemic had broken out.
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In fact, the sales numbers in 2021 do seem to be demonstrating strong growth, when we compare the numbers with 2019, which was BMW Motorrad's best sales year ever. Sales in the first half of 2021 actually exhibit a 15 per cent growth over 2019, when BMW Motorrad had sold 93,545 scooters and motorcycles in the first half of the year. In the second quarter of the current year, sales have grown even further, with a 65 per cent jump in overall numbers compared to 2020. During the April to June 2021 period, BMW Motorrad has reported sales of 65,018 scooters and motorcycles.
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By the time 2021 ends, BMW Motorrad is expected to report a best-ever sales year. According to BMW Motorrad, the success relies on a strong product offering with a wide range of different models. And in the first six months of 2021, BMW Motorrad says the company has released eight new models into the market. While most of these models are updates, BMW Motorrad is also working on new models on existing platforms, like the BMW R 18, and the CE 04 electric scooter will likely be introduced later in the year, as a 2022 model. The sales numbers released by BMW Motorrad are global numbers, and the brand doesn't share country-specific numbers.
