Skoda Auto India has released the monthly sale numbers for August 2021, during which the company's total sales stood at 3,824 units. Compared to the 3,080 vehicles the company sold in July 2021, Skoda India witnessed a month-on-month (MoM) growth of 24 per cent in August 2021. However, as against August 2020, when the company's total sales stood at 1,003 units, Skoda witnessed a massive year-on-year (YoY) growth of 282 per cent. However, we do need to consider the fact that last year in August Skoda did not have the Kushaq on sale, which is right now its best-selling model. This means the growth is simply an anomaly.
Currently the Skoda Kushaq accounts for more than the combined sales of the company's rest of the models
In July 2021, Skoda Auto India sold 1822 units of the new Kushaq compact SUV, whereas the combined sales from the Rapid, Octavia and Superb stood at 1,258 units. While the brake up for August is still not out yet, we expect the Skoda Kushaq to again surpass the combined sales of the company's rest of the models. This is mainly considering the fact that Skoda commenced the deliveries of the models with the 1.5-litre TSI engine this month.
Also Read: Skoda Kushaq 1.5-Litre TSI Deliveries Begin In India
Commenting on the company's performance, Zac Hollis, Brand Director - Skoda Auto India, said, "Our August sales have grown significantly and reflect the increasing popularity of the Skoda brand in India. This market is important for the global growth ambitions of the brand and we have a detailed strategy to strengthen our presence here. Along with our focused product strategy, we have taken several measures towards building a strong bond with our customers and improving the overall brand experience. We have exciting plans going forward and will continue to work towards our core objective of creating customer delight."
Also Read: Skoda Kushaq SUV Bags Over 6,000 Bookings Since Launch
Skoda is now present in more than 100 cities and opened new dealerships in key cities including Bhopal, Patna, Gurgaon and Faridabad in August 2021
Skoda says the with the rollout of the India 2.0 strategy, which was marked by the launch of the Kushaq, there has also been a key focus on rapidly increasing the network presence pan India. The brand is now present in more than 100 cities and opened new dealerships in key cities including Bhopal, Patna, Gurgaon and Faridabad in August 2021.
