Kia India has released its monthly sales number for July 2021, and the company registered a total sale of 15,016 units. Compared to 15,015 units sold in June 2021, the company month-on-month (MoM) growth remained stagnant. However, as against 8502 units sold in July 2020, Kia India witnessed a year-on-year (YoY) growth of 76 per cent. Having said that, we cannot consider this as real growth. Last year in July Kia had not yet launched the Sonet, its current best-selling model, additionally, India had just come out of a nationwide lockdown due to the coronavirus pandemic.
Considering the market conditions were not ideal either of the two Julys, this growth is nothing more than a one-off anomaly. As for the sales break-up for July 2021, last month the Kia Sonet yet again became the company's best-selling model at 7,675 units, followed by the Seltos, which accounted for 6,983 units. As for the carmaker's flagship model, the Kia Carnival, the company sold 358 units of the premium MPV in India. In fact, so far in the calendar year 2021, that is between January and July 2021, the carmaker has sold over 1 lakh vehicles in India.
Also Read: Top 5 Highlights: 2021 Kia Sonet
The Kia Sonet became the company's best-selling model in July 2021, at 7,675 units
Commenting on the company's sales performance for July, Tae-Jin Park, Chief of Sales and Business Strategy Officer, Kia India said, "In these tough times, the relentless efforts of our teams and partners have enabled Kia India to achieve a healthy sales momentum in 2021. We are optimistic that the future will witness an uptick in demand for personal mobility with the ease in Covid-19 curbs and heightened vaccination drive across the country. We are also hopeful that the supply chain of the auto industry will be further streamlined in the upcoming weeks and we will be able to make mobility more accessible to our customers. In line with this commitment, we have recently announced a wave of finance schemes for our customers to make their Kia ownership experience seamless, hassle-free and we remain focused to provide the best customer experience with futuristic mobility services."
The company sold 358 units of its flagship model - the Kia Carnival premium MPV, in India
Also Read: Kia India Tops FADA's Dealer Satisfaction Study 2021, Honda Scores The Least
In July 2021, Kia India also topped the Dealer Satisfaction Study 2021 conducted by the Federation of Automobile Dealers Associations or FADA India, in association with PremonAsia. The carmaker scored 879 points out of 1000, exceeding the nearest OEM by 101 points.
