Fisker has announced that its Ocean SUV electric car will be debuted at the Los Angeles Auto Show in November later this year. The EV maker has also announced that it will deploy "Brand experience Centres" in the US and Europe in 2022. Fisker Inc is the second coming for Henrik Fisker's original company, Fisker Automotive which went bankrupt and sold its assets to the Wanxiang Group based in China. They rebranded the company to Karma Automotive.
Henrik Fisker, however, retained the trademark and logo to launch a new company called Fisker Inc. It is yet to deliver a production vehicle but it has been hyping itself a lot with its deal with Magna international and claims of making the next Popemobile. Fisker has also closed a deal with the world's largest contract manufacturer Foxconn which is known for being a longtime partner for Apple.
Fisker currently has the Ocean in the pipeline which is being made with the help of Magna while its other vehicle which currently is codenamed "Project Pear" will be made with the help of Foxconn and its production will only start in the fourth quarter of 2023.
The Fisker Ocean is supposedly going to be an affordable mass-market electric SUV
Fisker has made bold claims that it has over 62,000 hand-raisers and 17,300 paid reservations. Paid reservations, however, include a $250 deposit with a 10 per cent additional charge. Fisker says that it will begin testing the prototype for the Ocean later this year after its unveiling at the LA Auto show, followed by production which will begin in November 2022.
Fisker Ocean is poised to launch in the US at $37,499 excluding taxes, fees or any federal rebates. In Germany, it believes the Ocean will sell 32,000 Euros including taxes and subsidies.
"With less than 500 days to run before we start on-time production of the Fisker Ocean, we are simultaneously focused on crafting our customer journey. Our brand experience centers will be the primary physical touchpoint for the majority of our prospective customers. Our global rollout plans are focused on the largest metropolitan areas for electric vehicle adoption - and where we can meet the greatest number of our reservation holders," said the company in an official press release.
