With its popularity growing year on year, Formula 1 has decided to produce a traveling exhibition that will cover the history of motorsport's premier category, but also show the future that is reserved for this constantly evolving discipline. F1 will therefore set up a one-of-a-kind immersive international traveling exhibition that will allow visitors to discover the past, present, and future of the sport. For this, an agreement has been concluded with the production company Round Room Studios which has already produced large-scale exhibitions.
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Coming soon... the first ever #F1 exhibition! https://t.co/y8bJQowPLd
— Formula 1 (@F1) July 5, 2022
F1 commercial director Brandon Snow, who has served in the NBA and at Activision Blizzard, among others, is delighted with this new angle that F1 offers to his fans. “Formula 1 has experienced explosive growth in recent years, and our growing fanbase is at the heart of everything we do. Launching a world-class international exhibition for fans around the world to discover and enjoy, led by a top-notch production company, is a natural next step for our sport,” said Brandon Snow, who has been in office since March 2022.
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F1 has also turned to sports professionals, historians, and journalists who will provide their share of knowledge and details on the history of Formula 1. Visitors will have the pleasure of discovering objects that have marked the history of this sport, emblematic F1 cars, unpublished archives, and films, or even projects and parts still in the prototype stage.
