Luc Donkerwolke will be leading the Genesis' brand communication in his new role. The Hyundai owned Korean luxury carmaker has appointed Luc Donckerwolke as its new Chief Brand Officer (CBO) and Chief Creative Officer (COO) and he'll be reporting directly to the global head of the brand- Jay Chang. As a CCO for the Hyundai Motor Group, Luc Donckerwolke's expertise lay overseeing design-related communications within the group. Adding to his current role, Donckerwolke will also lead Genesis' overall brand initiatives in the global market, designing authentic relationships with customers.
"It is a great honor to be given a chance to grow the Genesis brand around the globe. At Genesis, Design is Brand and Brand is Design. It is therefore logical to expand my leadership in design to the brand, to resonate more closely with our growing customer base and provide the best luxury experiences," said Donckerwolke.
Donckerwolke joined the Hyundai Motor Group in 2016 and oversaw design for the Genesis, Hyundai, and Kia brands.
Initially, Donckerwolke joined the Hyundai Motor Group in 2016 and oversaw design for the Genesis, Hyundai, and Kia brands as the Chief Design Officer before leaving in March 2020 to focus on his health. He resumed his career as the Chief Creative Officer for the Hyundai Motor Group, based in Europe since November 2020. Moreover, Genesis has appointed Mike Song as COO and Luc Donckerwolke as CBA, in addition to his role as Genesis brand and Hyundai Motor Group's Chief Creative Officer. The company says that the new positions have been created to increase the brand's presence worldwide and raise the bar in creating a consistent and refined brand experience.
