Harley-Davidson has joined hands with Hollywood actor Jason Momoa to launch a limited edition apparel collection. The Harley-Davidson Museum x Jason Momoa Collection is a curated assortment designed in partnership with Momoa, blending his passion for the Harley-Davidson brand and the aloha spirit. Aloha is a Hawaiian word used as a simple greeting, but is also used for love, affection, peace, compassion and mercy. The term is also used to define a force that holds together existence, and the aloha spirit is known as the coordination of mind and heart within each person.
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Jason Momoa is a long-time supporter of Harley-Davidson and had even directed a video campaign series for the brand
"I have been a true fan of Harley-Davidson for a long time and the opportunity to develop a line of apparel together was something I was absolutely stoked to do. This collection is really personal to me, like the image of a '56 Panhead motor from my first motorcycle, or some subtle inclusions of 'Aloha' in unique ways. I truly hope people love it as much as I enjoyed doing it," said Momoa.
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"Jason's authentic passion for the brand reinforces how collaborations such as this one, align with our Hardwire strategy to expand our complementary business with engaging products, services and experiences," said Jochen Zeitz, chairman, president and CEO, Harley-Davidson.
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The Harley-Davidson Museum x Jason Momoa collection is a vintage-inspired collection that features iconic designs and styling that tie back to Harley-Davidson's lineage while paying tribute to Jason Momoa's Polynesian heritage. The American made collection includes 16 various men's apparel and accessory styles, including vintage-inspired racing jerseys, aloha shirts, a casual leather jacket, vintage tees, and custom-printed bandanas. The collection will be sold exclusively through the Harley-Davidson Museum. Customers can purchase online or at The Shop located on the Harley-Davidson Museum campus in Milwaukee, Wisconsin.
