Hero MotoCorp has has recorded its best ever non-festive season monthly performance in April 2014 with sales of 5,71,054 units of two-wheelers in the month. The previous highest non-festive month sales for the company was in May 2013 at 5,57,890 units. When compared with the April 2013 sales figure (4,99,113 units), the company has recorded a growth of 14.4 percent. (Also read: Hero MotoCorp Silently Launches 2014 Pleasure Facelift)
Mr. Anil Dua, Senior Vice-President (Marketing & Sales), Hero MotoCorp Ltd said, "The sales of over 5.71 lakh units in April, the opening month of the fiscal, is the result of a series of initiatives that we have undertaken in the past few months, including exciting new launches, customer-friendly initiatives and brand building activities."
He also said that the Splendor iSmart made an impact in the market and the company is ramping up its production to meet the growing demand for the new bike.
"Indeed, the three top-selling motorcycle models - Splendor, Passion and HF Deluxe - and two out of the three top-selling scooter models - Pleasure and Maestro - are all from the Hero stable. With more new launches lined up in this quarter, we are confident of keeping up the momentum. Going forward, we are hopeful that the industry will stay on the growth path, although a lot will also depend on the monsoon and overall economic activity," he added.
