Jaguar Land Rover, the British marque owned by India's Tata Motors, has announced the introduction of a new Open Innovation strategy, to accelerate next-generation technology and sustainability to support its modern luxury vision. With this initiative, the company plans to form new partnerships with start-ups, scale-ups and like-minded external organisations. The company aims to collaborate on electrification, connectivity, digital services, metaverse, intelligent enterprise, manufacturing, supply chain and sustainability. As part of the new global strategy, JLR will launch a first-of-its-kind innovation hub in the UK, in partnership with the corporate innovation platform and investor, Plug and Play.
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Commenting on the announcement, Francois Dossa, Executive Director, Strategy and Sustainability, Jaguar Land Rover, said, "With the launch of the Open Innovation platform, Jaguar Land Rover is looking at the entire mobility and sustainability ecosystem to offer an unparalleled customer experience, shaping the future of our industry, and paving the way to the future. We will explore everything from second-life batteries and circular economy to new fintech, insurtech and digital services - all aligned with Jaguar Land Rover as the proud creators of Modern Luxury."
JLR aims to collaborate on electrification, connectivity, digital services, metaverse, intelligent enterprise, manufacturing, supply chain and sustainability
The announcement is part of Jaguar Land Rover's Reimagine strategy, under which, the carmaker aims to be "the creator of the world's most desirable, luxury vehicles for the most discerning of customers". By collaborating with innovators and sector experts, the Open Innovation programme will help the business identify digital services, products, tools, and processes for it to achieve its goal of net-zero by 2039, while creating new value chains for the business. These collaborations in the UK will be in addition to the two separate partnerships with Cubo Itau and Firjan, which will provide the carmaker access to start-ups in the Latin American market.
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The carmaker says that it wants to create an ecosystem of start-ups and scale-ups that will create jobs and opportunities for the digital economy. And a platform like Open Innovation Strategy will also provide access to a global ecosystem of potential partners, enabling the organisation to test new technologies and business models. The activities will be located close to Jaguar Land Rover's headquarters in the West Midlands.
To enable Open Innovation JLR has appointed 70+ 'champions' from across key business areas - including sustainability, engineering, design, research, and manufacturing - that will be at the forefront of driving the strategy.
