At a time when the coronavirus pandemic has disturbed festivities in most part of the country, Jeep India took a different approach to celebrate Ganesh Chaturthi. Given the fact the company's plant is in Ranjangaon near Pune, which is known as one of 'Astavinayak' pilgrimage spots, it was decided to create something by using the Jeep Compass SUVs. 122 units of the Jeep Compass were used to create a Ganpati that would be one of a kind. The company's employees meticulously chalked out everything to make sure that all precautions were taken given the coronavirus situation. All social distancing protocols were adhered to and one by one the cars were driven out and positioned.
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The Jeep India employees also performed the aarti in front of the idol created out of the Jeep Compass SUVs
The Ganpati idol created was 162 feet long, 185 feet wide and it took 8 drivers to position these cars. Of course making sure that the idol was perfect in terms of colour and proportion, was of prime importance and more than 50 hours were spent in both planning and execution. So, yes, a lot of time and effort has gone into making this a possibility and if you look at the creation, it shows how well, the colours match and complement each other.
It took 8 drivers to position the Compass SUVs with over 50 hours spent in planning and execution
The Jeep Compass has been a strong seller for the company and it is now looking at expanding its portfolio with more SUVs and there's likely one that will be launched in the sub-4 metre segment as well. Given that the auto industry has been going through a tumultuous time, this effort by Jeep was a special one, invoking the 'Vighnaharta' (the demolisher of obstacles) to help smoothen the ride hereon.
