Kia Corporation announced it will establish an all-new, high-tech smart manufacturing facility dedicated to producing electric Purpose-Built Vehicles (PBVs). The intelligent new production hub for PBVs will be located within Kia's existing Hwaseong manufacturing site in Korea. The company plans to begin construction in the first half of 2023, with the aim to commence commercial production in the second half of 2025. The plant will initially be able to build 1,00,000 PBVs a year with the capacity to increase production to 1,50,000 units annually in line with the growth of the PBV market.
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“This dedicated PBV facility is one of the major pillars of our Plan S strategy as Kia seeks to claim the top position in the global PBV market,” said Ho Sung Song, President, and CEO of Kia Corporation. “We will initially explore new markets with derivative PBV models, then gradually expand our presence in global markets with dedicated PBV models featuring autonomous driving technologies.”
When the operation begins in the second half of 2025, the new PBV facility will build a mid-sized PBV, Kia's first dedicated PBV model.
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Kia is one of the first global organizations to make headway into the PBV market, and as part of its Plan S roadmap, the brand aims to become a PBV leader by 2030. When combined with autonomous driving technology, PBVs are expected to offer a revolutionary new means of transportation that further enrich society and communities around the globe. The new PBV plant will feature state-of-the-art automation processes combined with advanced technologies that reduce carbon emissions during the production processes. The site is also equipped with clean painting and energy-saving facilities to minimize environmental impacts further.
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When the operation begins in the second half of 2025, the new PBV facility will build a mid-sized PBV, Kia's first dedicated PBV model. Kia's first dedicated PBV will be based on Kia's ‘eS' skateboard platform, explicitly developed for PBVs. The new platform can flexibly accommodate various PBV model sizes. Following the launch of the model codenamed SW, Kia will diversify into unmanned micro-sized PBVs, general logistics, fresh food, multi-seat shuttles, and large PBVs that can be used as mobile offices or shops. Each of Kia's innovative PBVs will be equipped with an OTA (Over the Air) functionality that can wirelessly update the vehicle's software in real-time, which will have benefits for the total cost of ownership and ease of use.
The new platform can flexibly accommodate various PBV model sizes.
Hyundai Motor Group including Kia, Hyundai Motor Company, and Genesis aims to sell 3.23 million EVs a year globally by 2030, aiming for 12 per cent of the global electric vehicle market. The Group is set to be a game-changer in the global electric vehicle market with overwhelming performance and value beyond the competition. In the first quarter of 2022, the Group's sales of electric vehicles stood at 76,801 units, rising by 73 per cent from the same period last year.
