The Lamborghini Urus has been a game changer for the Italian supercar brand, especially in developing markets like ours. The carmaker that used to sell in double digits in India before the Urus went on sale, is witnessing over threefold sales growth since the super SUV was launched and the demand hasn't come only from big metro cities. In fact, Tier 1 and Tier 2 cities have been contributing significantly to Lamborghini India's sales, attributing as much as 25 per cent to its overall annual volumes.
Also Read: Lamborghini India On Track For Record Sales In the 2021 Calendar Year
The Lamborghini Urus Graphite Capsule Edition was launched in August this year.
Speaking to carandbike, Lamborghini India Head- Sharad Agarwal said, "Our target audience has changed. From a third or fourth gen business family is now a second gen or even a 1st gen entrepreneur and even women are taking a keen interest in the brand and we are seeing a lot of purchasing that's happening from not just metros but different areas of the country. Tier 1 and Tier 2 cities like Indore, Surat, Madurai have been some of the hot spots for us as there's a good amount of demand coming in from these markets. Four to five years ago demand from these Tier 1 - 2 markets was in single digits but now where we stand it has gone up to 25 per cent and that's a big spike. This also goes to show how popular brand Lamborghini is in India."
Also Read: Lamborghini Urus Graphite Capsule Edition Launched In India
Automobili Lamborghini launched the Huracan STO earlier this year.
By March 2021, the company sold over 100 units of the Urus SUV in India and is now expecting to end the year with 300 units sold, across its range. Just to give you a perspective, the company sold just 52 units overall in 2019. The company has been building up on its portfolio as well. Automobili Lamborghini launched the Huracan EVO RWD Spyder, the Huracan STO, Urus Pearl Capsule Edition and Urus Graphite Capsule Edition in India this year.
