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Land Rover Sets A New World Record With The Launch Of the New Discovery

A night ahead of the Paris Motor Show, Jaguar Land Rover decided to hold the global debut its fifth generation Discovery SUV and at the same time create a new world record. How, you ask? Well, to mark the arrival of the all-new Discovery the carmaker built a huge 13-metre high LEGO version of London's Tower Bridge, built using 5,805,846 pieces, setting a new Guinness World Record.
Seshan Vijayraghvan
Seshan Vijayraghvan
1 min read
2016-09-30 19:12:34
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Land Rover Sets A New World Record With The Launch Of the New Discovery
Key Highlights
  • A 13-metre high LEGO version of London's Tower Bridge was built
  • The entire structure was built using 5,805,846 Lego pieces
  • The previous record made by using 470,646 bricks
A night ahead of the Paris Motor Show, Jaguar Land Rover decided to hold the global debut its fifth generation Discovery SUV and at the same time create a new world record. How, you ask? Well, to mark the arrival of the all-new Discovery the carmaker built a huge 13-metre high LEGO version of London's Tower Bridge, built using 5,805,846 pieces, setting a new Guinness World Record. The previous record was for using 470,646 bricks. Fun fact: If you laid out all these Lego bricks, end to end, it would stretch for almost 200 miles - which is equal to the distance from Tower Bridge in London to Paris.
new land rover discovery 827x510

Land Rover Sets a Guinness World Record

The highlight of the event was Olympic gold medalist Sir Ben Ainslie drive the new SUV through 900mm-deep water under the bridge, while towing a LEGO replica of the Land Rover BAR boat, a 186,500-brick model of the boat that will challenge for next year's America's Cup. In addition to that the structure was flanked by two 'Discovery Zones,' which featured the new SUV along with some flora and fauna. All the aspects of which were made out of Lego bricks. The event also saw British adventurer Bear Grylls, of the Man vs Wild fame, descend from the top of the huge Tower Bridge installation, through the open drawbridge and onto the stage beside the New Discovery.

new land rover discovery 827x510

The London Tower Bridge was built using 5,805,846 LEGO pieces

Time and again British carmaker Jaguar Land Rover (JLR) has tried to prove the engineering excellence and all-terrain capabilities of its SUVs in the most unusual ways. And we have to say, this, by far, is one of the most enthralling way to do that. This is the third time this year that JLR has displayed the exceptional capabilities of its SUVs. Before this Jaguar's first performance crossover, the F-Pace, was driven up the famous Goodwood hill on two wheels, earlier to that the Land Rover's most affordable SUV, Discovery Sport was used to pull a 108-tonne train.

new land rover discovery 827x510

A huge 13-metre high LEGO version of London's Tower Bridge was built

Coming to the SUV in question here, the new Land Rover Discovery is lighter, faster and more capable than its predecessor says Land Rover. It has dropped 480kg in weight - 284kg of that comes from a new body structure that is 85 per cent aluminium. The car also has a magnesium front end, an all-aluminium hood, a steel subframe and a composite one-piece tailgate. The latter helps deliver an almost 50:50 weight distribution in the car. It will be offered with 3 engine options, and the mainstay will be the 2.0 Ingenium diesel (available with 176bhp or 235bhp output options). And at the top of the range are the 3-litre TDV6 diesel (253bhp) and 3-litre SiV6 petrol (333bhp).

# Jaguar Land Rover# Land Rover Discovery# Land ROver# Guiness Book Of World Records# Feature
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