Even though it faces a load full of competition, the company expects to sell 4,000-5000 units of its premium crossover every month. That is an ambitious plan but considering that the Maruti Suzuki has managed to price the car very competitively, it is likely that they could achieve this target.
The all diesel S-Cross comes in seven variants - four in the 1.2 litre DDiS 200 model and three models in the upper class 1.6 litre DDiS 320 model. The company said it has no plans to roll out a petrol variant nor an automatic transmission model.
Also Read: Maruti Suzuki S-Cross Review
Maruti also ruled out exporting this model. When asked about plans, Executive Director and Head of Sales and Marketing, R S Kalsi told PTI that the company has no plans to export this unit as the crossover SUV has undergone a lot of India-specific changes.
It can be noted that SUVs have been one of the most successfully selling models in the country for quite some time. Industry consultant IHS Automotive predicts that SUV sales may sniff at 1-million mark by 2020 in the country, which is almost double 5,50,000 units sales it expects this year.
Maruti enjoys 45 per cent market share in the domestic car market but the No 2 is way below and the No 3 is further down the line.
Maruti Suzuki plans to sell the S-Cross only through the premium Nexa dealerships and have already opened 35 of them. By the end of this financial year, the company plans to open a total of 100 such dealerships.
