Mercedes-Benz India estimates its current NGC (New Generation Cars) portfolio to increase by 50% in 2015. Though its NGC portfolio currently comprises A-, B-, CLA- and GLA-Class, the German luxury carmaker believes the CLA-Class will be important in its growth story.
The fourth NGC product to be introduced in India, the CLA-Class has sold out its first month's allocation since its launch in January. The sedan's current waiting period ranges from a months to 45 days, depending on markets.
Mercedes-Benz India claims that the introduction of the New Generation Cars, the average age of its customer has dropped from earlier 40+years, to 35 years, now. The B- and A-Class, launched in 2012 & 2013 respectively, brought a large segment of younger customers, and this is trend has continued with the CLA- & GLA-Class.
Eberhard Kern, MD and CEO, Mercedes-Benz India, said, "The CLA-Class and the GLA has been highly appreciated by our customers across markets. Both these New Generation Cars have been able to cater to customer requirements successfully. The contribution of both the CLA and the GLA has exceeded our expectations and has contributed to 25% increase in our January 2015 volumes compared to corresponding month in 2014. We expect our NGC volumes to grow by 50% in 2015 and CLA and GLA will be playing a major role in this growth. We are glad to witness new young customers joining the Mercedes-Benz brand."
