The study rates each company on 7 factors that contribute to new-vehicle owners' overall satisfaction with their sales experience - delivery process, delivery timing, salesperson, sales initiation, dealer facility, paperwork and deal. All the aforementioned factors are calculated on a 1000-point scale.
Scoring 863 out of 1000 point scale, Nissan India has secured 3rd position in the study. While the overall sales satisfaction in the mass market segment is 851, which is 6 point less from the last year. The study claims that nearly 18 per cent customers were found dissatisfied with several critical aspects of the purchase process including negotiations for the vehicle, delivery commitments and the overall delivery process.
This year's Sales Satisfaction Index (SSI) Study included responses from over 7,895 new-vehicle owners who bought their vehicles between September 2014 and April 2015. Conducted from March to July 2015, the study included evaluations of more than 75 models within the mass market segment,
Speaking on this achievement, Guillaume Sicard, President Nissan India Operations, said, "I am delighted to see the results of the hard work and focus we put together towards being a customer centric organisation and this ranking confirms our consumer's growing trust in the brand."
"India is poised to be the 3rd largest market in the world by 2020 and we continue to monitor its progress closely to ensure our expanding product portfolio fits regional needs. We will continue to invest and support the "Make in India" initiative while catering to the domestic market and exploring more markets to augment our already strong exports numbers", he added.
