According to the World Health Organization (WHO), India has the highest number of road fatalities in the world. Last year, 5 lakh road accidents occurred in India which lead to 1.5 lakh deaths. With nearly 377 lives claimed in road accidents everyday, we can't insist enough just how crucial awareness is.
Partaking in the drive to bring about change in the attitude of the country's citizens, Hyundai Motor India Ltd. (HMIL) today announced a collection of 4 Road Safety films with its #BeTheBetterGuy digital campaign. With focus on bringing 'behavioural change', the films drive home the importance of safe driving habits to everyone concerned. The total of 4 films will feature Hyundai's corporate brand ambassador Shah Rukh Khan spreading road safety messages about the use of seat belts, over speeding, drink driving, and usage of mobile phones while driving.
Here are three of the four films featuring Shah Rukh Khan:
a. Wear seat belt
b. Don't over Speed
c. Don't drink and drive
The automaker had also launched its 'Safe Move - Traffic Safety Campaign' in collaboration with the Ministry of Road Transport and Highways last year. A part of its corporate social responsibility (CSR) strategy, the campaign aimed at extending road safety awareness among children.
While it is encouraging to see automakers and the Indian government endeavour to make Indian roads safe, we must point out that the onus is on us citizens too. Here are a few statistics that demonstrate exactly how individuals and their driving habits contribute to what happens on our roads.
a. 78 per cent accidents are the driver's fault
b. 6 per cent fatalities can be attributed to drink driving
c. 2 out 5 fatalities are caused by over-speeding
d. 25 per cent fatalities can be prevented by wearing seat-belts
e. 23 per cent car accidents involve the use of mobile phone
Safety is a choice and we hope all of you make that choice.
