SsangYong Motor Company (SMC) has released the design of its next-generation SUV. Under the code name of X200, the new car carries the brand's newly created design vision and philosophy, presenting the value and future direction of its new products. It's a sign of work continuing with new models for the cash strapped Korean car maker. Ssangyong has put up a controlling stake for auction as it looks to bring on board a new investor to take charge of the company. The company is currently undergoing a court receivership process after parent company, Mahindra & Mahindra, failed to bring in a buyer over the last one year after announcing it would make no further investment in SsangYong.
SsangYong's future models, such as the recently announced J100 mid-size electric model and new X200, will be designed under the design theme of 'Powered by Toughness' and inherit the heritage of the original Korando and Musso.
Through this philosophy, not only will the brand consolidate its position as an authentic SUV brand that meets the needs of customers, but it will also use eco-friendly powertrains, thereby responding to the biggest trend in the automotive industry which is transforming the way we drive in the future.
A spokesperson for SMC said, "The design of the new X200 is based on SsangYong's new design philosophy 'Powered by Toughness', and follows on from our recently announced J100 mid-sized electric car. With this new design, the company is showcasing its new product identity to communicate a powerful and modern SUV while drawing on the inherited values its authentic heritage".
Lee Kang, head of the SsangYong Design Centre, said "We have re-interpreted our future design vision and product philosophy by drawing heavily on our unique heritage. With the forthcoming J100 and X200 models, we have drawn a line in the sand in terms of design, and everything from this point forward will follow this new brand design direction. It is a very exciting time for SsangYong and will build on the history and heritage of its unique and distinctively authentic SUV designs to impress its customers of the future."
