Tata Motors has announced offers on select models ahead of Onam in Kerala. The company has announced benefits of up to Rs. 60,000 on the Harrier and Safari, up to Rs. 25,000 on Altroz and Tiago and Rs. 20,000 on the Tigor. Moreover, the company has prioritised deliveries for those customers who have booked the vehicle for Onam and is also offering finance scheme on up to 95 per cent on-road finance for seven-year loan tenure. Tata Motors has tied up with PSUs, private and regional financiers for attractive finance schemes.
Rajan Amba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles Ltd. said, "Kerala is an important market for us as it offers immense opportunities to sustain our growth story in the region. All our efforts towards enhancing customer experience have resulted in a customer retention rate of over 72 per cent, the highest in the country. We are elated to celebrate Onam with our customers and we have introduced attractive offers for our customers. We wish to continue creating customer delight through our highly adored 'New Forever' range of cars in Kerala and we look forward to customers starting a new journey with us on the auspicious occasion of Onam. Kerala is a big market for Hatch and SUVs and we have been able to establish our leadership in sub-segments by offering products that resonate well with the evolving needs of customers. Our products like Tiago, Punch and Nexon are among the top 10 highest selling cars in Kerala. We are confident that the festive season will bolster our sales performance in the state and we aim to grow in excess of 40 per cent over Q2 FY22, in this region."
However, Tata Motors has not announced any offer on the Tata Nexon or Tata Punch yet. The company is also likely to extend this offer across all its dealerships in India as we inch closer to the festive season period.
