The basic idea of the #FantasticoNameHunt campaign was to find a new name for the car without sacrificing on the buzz already created around the Tata Zica. By making customers choose between the 3 options, Tata managed to create a more personalised connection between the Zica (now Tiago) and its fans. At the end of the competition, the results of the voting were unveiled and the Zica finally got its new name- Tiago.
Tata Tiago
Also Read: Tata Tiago Review
Coming to the car itself, Tata's new hatchback looks fresh and is a substantial improvement on the Indica, which it will replace in Tata's line-up upon its launch.The stylish car comes not only looks contemporary from the outside but has been give a smartly designed interior as well. Under the hood the Tata Tiago will come with two engine options; an all-new 67bhp 1.05-litre, 3-cylinder Revotorq diesel motor and the 83bhp 1.2-litre, 3-cylinder Revotron petrol unit that does duty in the Zest and the Bolt. Transmission options include a 5-speed manual gearbox and possibly an AMT unit.
Also Read: Tata Tiago Price, Pictures, Specs, and Features
The Tata Tiago will be launched in several markets worldwide and has been endorsed by living football legend, Lionel Messi, who is the brand's global ambassador. The car is backed by Tata's "Made of Great" campaign that is claimed to represent the brand's philosophy and ideologies saying "What drives us from within is what makes us great." If reports are to be believed, the new Tata Tiago will be launched in India towards to end of March or early April 2016. Upon its launch the car will go up against the likes of Maruti Suzuki Celerio, Hyundai i10 and Ford Figo.
