Toyota Kirloskar Motor has announced that sales of the Urban Cruiser and the Glanza models have cumulatively crossed the one lakh mark. The Toyota Glanza was launched in June 2019 while the Toyota Urban Cruiser arrived in September 2020. Both models are essentially the rebadged Maruti Suzuki Baleno and Maruti Suzuki Vitara Brezza, as part of the Suzuki-Toyota partnership. The company further revealed that the Glanza clocked over 65,000 units while over 35,000 units of the Urban Cruiser were sold since the launch.
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The Toyota Glanza registered a 25 per cent growth in 2021 when compared to its sales in 2020
The Glanza and Urban Cruiser cater to about 66 per cent of first time Toyota buyers, the company revealed, especially in Tier II & III markets. The models have helped Toyota India target younger customers at lower price points when compared to its more expensive models like the Innova Crysta and the Fortuner. The company also offers its own warranty and service packages for hassle-free ownership.
Commenting on the success of Glanza and Urban Cruiser, Atul Sood, Associate Vice President, Sales, and Strategic Marketing, TKM, said, "Toyota takes great pride in its unrelenting efforts to ensure the highest customer satisfaction, and this milestone is a testament to the best ownership experience, exceptional sales and after-sales services, as well as peace of mind that is offered to every single Toyota customer. The Glanza and the Urban Cruiser have witnessed phenomenal success over the years, with the Glanza registering more than 25 per cent growth when compared to its sales in 2020. Thanks to both these models that have helped us strike a defined balance to reach young aspiring customers, who desire to own a Toyota early in their lives."
The Toyota Urban Cruiser and the Glanza have helped the company reach out to customers in Tier II and III markets
"At present, we are operational across 418 dealer outlets in the country. Furthermore, our virtual showroom has simplified the process of car buying by digitizing and integrating the key touchpoints in a customer's purchase cycle, as a one-stop-shop solution. We thank our customers for their patronage, and we will continue to strive towards our commitment to providing an awesome experience," he added.
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Toyota is all set to expand its line-up further this year with the rebadged Maruti Suzuki Ciaz and Ertiga expected to join the line-up soon. The rebadged offerings are already sold overseas and are likely to make their way to the domestic markets by mid-year. At present, Toyota is gearing up to introduce the Hilux pick-up in March this year. The model was recently unveiled in India and will be a halo product for the brand.
