TVS Motor Company has signed a tri-party deal arrangement with Bahwan International Group to strengthen its presence in Iraq. The agreement was signed by Sudarshan Venu, Joint Managing Director, TVS Motor Company and Sheikh Ahmed Bahwan, Chairman, Bahwan International Group in Muscat, Oman. As per the tri-party deal arrangement, ARATA International FZC will be the new distributor for TVS Motor Company. Building on this partnership, TVS and Bahwan International will also explore other avenues of cooperation in Oman and India.
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TVS Joint Managing Director Sudarshan Venu with Sheikh Ahmed Bahwan, Chairman, Bahwan International Group
ARATA International FZC, registered in the UAE, is a subsidiary of Bahwan International Group (BIG) - Oman, having a strong presence in the Middle East and North Africa (MENA) region. TVS Motor ranks amongst the top five two-wheeler companies globally with a presence in over 70 countries across Africa, South East Asia, the Indian Sub-Continent, Latin America and the Middle East. TVS Motor Company is India's second largest exporter of two-wheelers.
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Speaking on the occasion, Sudarshan Venu, Joint Managing Director, TVS Motor Company said, "We are delighted to partner with a reputed group like 'BIG', to strengthen our presence in the MENA region. ARATA International FZC, a part of the Bahwan International Group LLC (BIG), comes with rich experience, deep understanding, and vast industry knowledge. Iraq is an important market for us, and ARATA International FZC's extensive distribution network, along with our shared ethos and values, makes them the ideal strategic partner. This association with them is a significant step towards further expanding and bolstering TVS Motor Company's market presence in Iraq."
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Bahwan International Group (ARATA International FZC) and their channel partners plan to operate more than 30 dealerships for TVS Motor Company. The dealerships will include state of the art 3S dealership facilities in all the major cities of Iraq with after-sales service, and spare parts support in tier two cities to expand the TVS presence in Iraq.
