Commenting on this achievement, Mr. Hiroaki Fujita, Chairman, IYM, said, "This is a significant landmark for Yamaha in India. IYM has had a very successful run in the scooter segment and has been growing at a rapid pace in the past few years. The roll out of the one-millionth scooter in India is a reflection of Yamaha's increasing footprints in India in the scooter segment and we are confident that will be able to further reinforce our position in the market. Both our plants at Surajpur and Chennai have performed exceedingly well, contributing to the company's expanding customer base & business".
Yamaha Fascino 1 Million Scooter
Yamaha India managed to hit the one-millionth scooter milestone in four years after entering the domestic automatic scooter market. The bike maker first rolled out the Cygnus Ray scooter in 2012 after showcasing it at the Auto Expo the same year, and subsequently introduced new models over the next couple of years in the country. Out of the one million scooters produced, Yamaha has exported around 80,000 scooters globally to markets like Nepal, Mexico and Sri Lanka, along with Cost Rica, Dominican Republic and Ecuador. The Cygnus Ray Z has been the highest selling scooter in the overseas markets and is exported from both plants.
Having established itself as a prominent player in the Indian two wheeler segment, Yamaha now commands a market share of 30 per cent in two wheeler sales, and is aiming an additional 10 per cent share in scooters by the end of this year.
Yamaha's scooter lineup comprises of 110cc scooters that are targeted at different set of customers. The The Japanese current lineup comprises of four core scooters including the Cygnus Ray Z, Cynus Alpha for family oriented buyers, the retro styled Fascino and the newly launched Cygnus Ray-ZR that is targeted at young male buyers.
The Indian two wheeler segment is growing exponentially with the market having reached 16 million units in 2015 and is expected to grow at a similar pace this year as well. As for Yamaha, the company saw a year-on-year growth of 45 per cent in the first half of 2016, while scooter sales grew by a healthy 94 per cent over last year. For the current year, Yamaha India aims to achieve a production of one million two wheelers from both the facilities, out of which 4.6 lakh units will be scooters.
