Yamaha Motor India's Ray Z scooter has received the prestigious India Design Mark (I Mark), awarded by the India Design Council. This is Yamaha's third consecutive I Mark award, followed by the last two years' award for the YZF-R15 and Yamaha Ray.
Affiliated with India's Ministry of Commerce & Industry, The India Design Council's I Mark awards program was initiated in cooperation with the Japan Institute of Design Promotion, and in line with the same standards set by Japan's Good Design Award (G Mark).
Commenting on this achievement, Mr Masaki Asano, Managing Director, Yamaha Motor India Sales Pvt. Ltd said, "Appreciation in any form is a welcome boost to a company and its products. I am very pleased to receive this award for the third time in a row. Our scooter RAY-Z has indeed been received very positively and we thank our designing and engineering team for creating a product which met our customer needs and fitted the Indian market so well. This award not just realizes our efforts but also motivates us to continue creating new, innovative and enriching products."
Commenting further on the win, Mr. Roy Kurian, Vice President - Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd said, "We entered the Indian scooter category in 2012, beginning with the RAY, designed for young women, which was followed by RAY Z in 2013, targeted at young men. The response that we have been receiving for RAY and Ray Z are indeed most positive and encouraging. Both sold approximately 150,000 units by end 2013, thanks to the stylish design and ease of use. We understand the needs of our customers and therefore pay great attention to details in our products in terms of styling and design."
