Apollo Tyres announced the introduction of its premium European brand, Vredestein in India. These tyres will complement Apollo's existing range in the passenger vehicle tyres space.
Vredestein is entering India with tyre sizes of 15 to 20 inches, primarily catering to the luxury coupes, premium luxury saloons and SUVs. The current range will include the Ultrac Sessanta, Ultrac SUV Sessanta, Ultrac Cento and Sportrac 5. These premium tyres would be sold through multi-branded outlets, including existing Apollo Zones.
Onkar S Kanwar, chairman, Apollo Tyres, said, "Our investments in R&D centres of excellence, positioning of the brand and other marketing initiatives will endear us more to the discerning Indian customers. A major differentiator for this 100-year-old brand, Vredestein, is its premium styling and ultra-high performance, the two most important factors considered by owners of luxury cars before buying a tyre."
