Ford India announced the introduction of the 2014 Figo with a host of enhanced features including first-in-class Wi-Fi. The features will be offered to customers as a special value pack in the Figo which will include a Wi-Fi dongle, colour coordinated seat covers and LED interior lighting at Rs.9,790(ex-showroom Delhi).
Ford has also included a new colour, 'Mars Red' in which the Figo will be available in. Ford has also included Driver Side Airbag and Power Adjust Mirrors in the ZXi variant. The base variant of the Figo(EXi version) will now offer Bluetooth Connectivity, 2 DIN Audio -CD, FM, MP3, Aux-in, USB and 4 Speakers & Roof antenna as part of the standard kit.
"Ford Figo was the first car in its segment to introduce Bluetooth connectivity and is setting a benchmark by offering internet connectivity on-the-go," said Vinay Piparsania, executive director, Marketing, Sales and Service, Ford India.
The 2014 Ford Figo will be launched through a campaign "Smart Is The New Cool" which will highlight all the features that will go into this car.
For all the changes that Ford has made in the Figo, they seem to have skipped the part where they give the top-of-the-line Figo power windows at the rear. We hope that they take notice of this and add the long pending feature on their brochure.
