Ford is looking to replace the Microsoft technology that currently powers MyFord Touch with Blackberry's QNX operating system. While the Operating System on the Blackberry 10 might not be that great when it comes to a smartphone, Blackberry's QNX subsidiary is doing a much better job. The Blackberry QNX boasts of over 50% market share in the automotive world and is associated with top-brands like BMW, Audi, GM, Hyundai, Honda, Porsche, Land Rover to name a few.
It was this deal between Ford and Microsoft that saw a close friendship blossom between Ford CEO, Alan Mullaly and Microsoft CEO, Steve Ballmer. However, Ballmer, it's been said, is heading for an early retirement. That, however, has nothing to do with the collapse in the deal.
MyFord Touch uses Windows Embedded Automotive 7 at its core, but has faced a lot of issues ever since it was introduced. Frozen screens, poorly responsive haptic controls and endless system reboots on the go, have been among the major issues faced by the consumers.
Ford has tried to address these with regular updates and even drastic steps like bringing back the physical knobs have been taken to keep the customer satisfied. Quite obviously, it looks like Ford wasn't too happy with the whole situation.
Turning to the Blackberry QNX system, which underlies the Microsoft technology, at such a time will not be a difficult thing to do for Ford. A few upgrades is all that will be required. Infact, this may possibly be the transformation that Blackberry has been hoping for. Considering that their phone business has not been doing too well, an association like this will surely turn the tables for the company.
For Microsoft though, it is a tough road ahead if Ford exits this deal. Their client list includes the likes of Fiat, Nissan and Kia but with the Blackberry QNX platform being an extensive one, it will be a tough hill to climb hereon.
The synchronization between software co's and the automotive world are not new to the industry. We've heard about Apple trying to broaden their horizons and talking to Telsa about a buyout. While that deal is still in rumour world, we can see how this partnership benefits both the auto manufacturers and the software company.
