Honda Cars India's sub-compact sedan, the Amaze, has crossed 1 lakh sales milestone within 16 months of its launch. With this, the Amaze has become the fastest selling model for HCIL since its inception in the Indian market.
Announcing the new milestone, Mr. JnaneswarSen, Senior Vice President, Marketing & Sales, Honda Cars India Ltd said, "This is a very proud moment for us. Honda Amaze has witnessed great success in the Indian market and the 1 lakh sales milestone only validates its strong presence. Honda Amaze has been a game changer in its segment and has enabled HCIL to reach out to a whole new set of customers experiencing the joy of owning and driving a Honda car. Honda entered the diesel car segment with the Amaze and we would like to thank our customers for the confidence they have showed in us and their support that has enabled the brand to grow from strength to strength."
Launched in April 2013, the Amaze was Honda's first ever diesel model, follwed by Honda City and Honda Mobilio. Powering all three cars is the 1.5-litre i-DTEC diesel engine, which is claimed to be the most fuel-efficient engine. With the Amaze, the diesel engine returns an impressive 25.8Km/l of mileage. The petrol model of the sub-compact sedan is the same 1.2-litre i-VTEC unit, which also powers the Brio hatchback.
"Honda Amaze continues to have a strong sales momentum in the market and has lot of sales potential with Honda's expanding dealership network which is expected to go up to 230 outlets in 150 cities by the end of 2014 - 15," says Honda Cars India.
