As part of the 'Project Mumkin' initiative, Mahindra has delivered more than 500 units of the Bolero Pik-up vehicles in Jammu and Kashmir. Under this initiative, the Mission Youth, J&K, is offering a special incentive of Rs. 80,000 or 10 per cent of the on-road price of the small commercial vehicles.

The Mahindra Bolero Pik-Up range is a popular choice in the segment and the automaker has now introduced additional guarantees to make the model more appealing to new buyers. The Indian auto giant has introduced an industry first buyback value on the Bolero Pik-Up, and will also be offering free maintenance for up to two years on the model.

Mahindra Group Chairman, Anand Mahindra has offered to invest in a woman food truck owners business expansion by offering her a new Bolero. The 34-year-old home-maker turned entrepreneur Shilpa, who already has a Bolero Pick-up is planing to open her second outlet.