Bridgestone India launched its new range of passenger vehicle tyres called ‘Sturdo’ in the country. The company says that the Sturdo range of tyres have a special tread compound that extends the life of the tyre by up to 29 per cent and improves ride quality on bad roads. Bridgestone will make the Sturdo available in 27 sizes ranging from 12-inch to 16-inch with multiple variants. It is specially designed for Indian roads and will cater to hatchbacks, compact and subcompact sedans along with compact and subcompact SUVs in the market.
The special tread compound with strong reinforcement used in the tyre increases wear resistant properties which results in longer tyre life. Having large centre-blocks with 3D tread grooves, Bridgestone claims that the tyre delivers good grip for safe driving even on the roads with less grip. 
“Bridgestone has globally been on the forefront of tyre technology, and this is now showcased in India through our new offering in the passenger car segment- Bridgestone STURDO. Sturdo has up to 29% longer tyre life and is beneficial to the end user from perspective of economics of owing the tyres. Bridgestone currently holds a leading stance in the market, and we are confident that this latest offering will further boost our positioning.” Said Parag Satpute, Managing Director, Bridgestone India.” 
The ‘Sturdo’ range is meant for the aftermarket sector and prices are likely to start from Rs. 3,000 and go up to Rs. 12,000 per tyre. The new range of tyres will be available at over 3,000 dealerships and sub-dealers across India. There are no plans to export the Sturdo range of tyres as it is an India-specific product.
The name is directly derived from the benefits it offers to the end user- i.e. Sturdiness and Durability. Bridgestone says that the product is a result of careful research and analysis and combines a solution for the most prominent need of Indian consumers: longevity of the product.
