logo
New Delhi
Home
News & Reviews
Videos
New Cars
New Bikes
Used Cars
Sell Car
Articles
Car services

Registered Office

ADDRESS
Mahindra First Choice Wheels Limited, 602, 6th Floor, Tower - B, Embassy 247, LBS Road, Vikhroli (West), Mumbai - 400083
CONTACT
+91 9606045096
EMAIL
contact@carandbike.com
© Mahindra First Choice Wheels Limited 2025. All rights reserved.
  • Latest News
  • Latest Reviews
  • Car News
  • Bike News
  • Car Reviews
  • Motorsport
  • Bike Reviews
  • Electric

Geneva 2018: Audi Unveils e-tron Prototype; Launch In August 2018

In 2020 Audi will have three all-electric vehicles in its product range, with a four-door Gran Turismo - the production version of the Audi e-tron Sportback concept - and a model in the compact segment joining the sporty SUV.
Ameya Naik
Ameya Naik
1 min read
2018-03-07 17:24:26
Follow us on
Geneva 2018: Audi Unveils e-tron Prototype; Launch In August 2018

Audi unveiled the prototype for its first all-electric model at the 2018 Geneva Motor Show. Until the start of series production, almost 250 development vehicles will complete testing under extreme conditions worldwide and this is one reason why you see a camouflaged car make its way on the stand at the Motor Show.

The e-tron prototype offers a preview of the first all-electric model from the brand with the four rings and the camouflage conceals a sporty premium SUV with space for five. We got a chance to speak to Rupert Stradler, Chairman Of The Board of Management, Audi, who told us about the idea behind making the e-tron. He said, "We started sometime back with the e-tron philosophy and I had said bac k then that we'll be able, technically, to provide consumers a solution with a range of around 500 km, then we're in business. Our engineers have done a great job and it was at the Frankfurt Motor Show two years ago with the e-tron concept and now the baby is getting mature. In August 2018, we will come up with the Audi e-tron."

audi e tron

The Audi e-tron is an SUV and will be the company's first all-electric car

The car will be produced in Brussels and Audi is now preparing the factory for production to begin. While some of us were wondering if Audi would bring out a sports car as its first electric model, but the company has chosen an SUV and justifiably so. Stradler said, "Some years ago we started with the idea of the R8 e-tron, and we developed prototypes and tested the technology. Market analusis showed that the SUV body-style was in demand and 3 or 4 years ago when I said, 'Let's go with the SUV', everyone said, 'Are you crazy?' but finally, when we saw what's happening in China and even India, and even around the world, the SUV trend is on the rise and this is a very sexy car."

audi e tron

The Audi e-tron will be manufactured at the company's Brussels plant

The production version of the Audi e-tron prototype can fill up on electricity at fast-charging stations with up to 150 kW charging capacity. In just under 30 minutes, the SUV is then ready for the next leg of the long-distance journey. The electrical quattro makes the e-tron a four-wheel drive car and the sporty SUV will complete test drives on four continents, whether in the cold of Scandinavia or the heat of Africa, in the mountainous altitudes of Asia or on the north loop of the Nurburgring, in the stop-and-go traffic of major Chinese cities or on American highways. In addition, intensive tests of the charging technology are being conducted worldwide - an important safeguarding criterion for battery-electric models.

In 2020 Audi will have three all-electric vehicles in its product range, with a four-door Gran Turismo - the production version of the Audi e-tron Sportback concept - and a model in the compact segment joining the sporty SUV. It will be launching more than 20 electric cars and plug-in hybrids by 2025 - spread across all segments and concepts.

# Audi e-tron quattro# 2018 Geneva Motor Show# Audi e-Tron# Audi electric car# Electric Cars# Geneva Motor Show
  • Overview
  • Highlight

Related News

Latest KTM Super Adventure S Evo Revealed First KTM To Get An AMT
1 min read
Latest KTM Super Adventure S Evo Revealed First KTM To Get An AMT
Driving License Driving License Driving License Driving License
0 mins read
Driving License Driving License Driving License Driving License
KTM Super Adventure S Evo Revealed First KTM To Get An AMT
2 mins read
KTM Super Adventure S Evo Revealed First KTM To Get An AMT
Toyota Crown Crossover RS Landscape Special Edition Revealed
5 mins read
Toyota Crown Crossover RS Landscape Special Edition Revealed
2021 MotoGP World Champion Fabio Quartararo To Stay With Yamaha Till 2026
1 min read
2021 MotoGP World Champion Fabio Quartararo To Stay With Yamaha Till 2026
Toyota Crown Crossover RS Landscape Special Edition Revealed
2 mins read
Toyota Crown Crossover RS Landscape Special Edition Revealed
Yamaha MT-15, Fascino & Ray ZR Get New Colours And Graphics For 2024
1 min read
Yamaha MT-15, Fascino & Ray ZR Get New Colours And Graphics For 2024
MG Hector Blackstorm Launch On April 10
1 min read
MG Hector Blackstorm Launch On April 10
BMW Group India Reports Over 51% Growth In Q1 2024 Car Sales, At 3,680 Units
1 min read
BMW Group India Reports Over 51% Growth In Q1 2024 Car Sales, At 3,680 Units

Research More on Audi

placeholder
Variants
Images
Colours
*Ex-Showroom Price

Popular Audi Models

  • Tata Harrier EV
    Tata
    Harrier EV
    Ex-showroom Price
    ₹ 21.49 - 30.23 Lakh
  • Volkswagen Golf GTI
    Volkswagen
    Golf GTI
    Ex-showroom Price
    ₹ 50.13 Lakh
  • Kia Carens Clavis
    Kia
    Carens Clavis
    Ex-showroom Price
    ₹ 11.1 - 20.76 Lakh
  • Lamborghini Temerario
    Lamborghini
    Temerario
    Ex-showroom Price
    ₹ 6 Crore
  • Volkswagen Tiguan R-Line
    Volkswagen
    Tiguan R-Line
    Ex-showroom Price
    ₹ 45.73 Lakh
  • Mercedes-Maybach SL 680
    Mercedes-Maybach
    SL 680
    Ex-showroom Price
    ₹ 3.92 Crore
  • BYD Sealion 7
    BYD
    Sealion 7
    Ex-showroom Price
    ₹ 48.9 - 54.9 Lakh
  • Kia Syros
    Kia
    Syros
    Ex-showroom Price
    ₹ 8.69 - 16.03 Lakh
  • Hyundai Creta EV
    Hyundai
    Creta EV
    Ex-showroom Price
    ₹ 18.02 - 24.38 Lakh
  • Lotus Emeya
    Lotus
    Emeya
    Ex-showroom Price
    ₹ 2.34 Crore

Upcoming Cars

  • placeholder
    Explore Other Topics

Trending News

  • Audi Recalls e-Tron GT Models Over Potential Battery Fire Risk
    1 min read
    Audi Recalls e-Tron GT Models Over Potential Battery Fire Risk
  • Audi India Inaugurates New Ultra-Fast Charging Hub In Mumbai
    1 min read
    Audi India Inaugurates New Ultra-Fast Charging Hub In Mumbai
  • Electric Cars Expected To Be Launched In India In 2021
    6 mins read
    Electric Cars Expected To Be Launched In India In 2021
  • Geneva Motor Show 2018: Tata Motors Teases New Compact Sedan Concept
    2 mins read
    Geneva Motor Show 2018: Tata Motors Teases New Compact Sedan Concept
  • Audi Unveils RS e-Tron GT Ice Race Edition: Limited to 99 Units
    2 mins read
    Audi Unveils RS e-Tron GT Ice Race Edition: Limited to 99 Units

Latest News

  • NewsNews
  • Expert ReviewExpert Review
View All
  • Latest KTM Super Adventure S Evo Revealed First KTM To Get An AMT
    Jaiveer Mehra | Nov 26, 2024
    Latest KTM Super Adventure S Evo Revealed First KTM To Get An AMT
    Compared to the 1290 Super Adventure, the new 1390 packs in a larger engine, more power and more tech on board
    1 min
  • Driving License Driving License Driving License Driving License
    car&bike Team | Nov 22, 2024
    Driving License Driving License Driving License Driving License
    0 mins
  • KTM Super Adventure S Evo Revealed First KTM To Get An AMT
    Jaiveer Mehra | Oct 25, 2024
    KTM Super Adventure S Evo Revealed First KTM To Get An AMT
    Compared to the 1290 Super Adventure, the new 1390 packs in a larger engine, more power and more tech on board
    2 mins
  • Toyota Crown Crossover RS Landscape Special Edition Revealed
    car&bike Team | May 20, 2024
    Toyota Crown Crossover RS Landscape Special Edition Revealed
    Japan-specific special edition gets off-road-focused tweaks including all-terrain tyres and a raised ride height.
    5 mins
  • 2021 MotoGP World Champion Fabio Quartararo To Stay With Yamaha Till 2026
    Yashraj Singh | May 16, 2024
    2021 MotoGP World Champion Fabio Quartararo To Stay With Yamaha Till 2026
    Despite a tumultuous journey in recent seasons, Quartararo reaffirms his commitment to Yamaha, citing belief in their new approach and potential for success
    1 min
  • Toyota Crown Crossover RS Landscape Special Edition Revealed
    car&bike Team | Apr 9, 2024
    Toyota Crown Crossover RS Landscape Special Edition Revealed
    Japan-specific special edition gets off-road-focused tweaks including all-terrain tyres and a raised ride height.
    2 mins
  • Yamaha YZF R3 Real-World Review: In Pictures
    Kingshuk Dutta | Mar 29, 2024
    Yamaha YZF R3 Real-World Review: In Pictures
    The Yamaha YZF R3 is fast, looks good and is a hoot to ride as well. But the price is where all the good work comes undone. Only if there was a way for Yamaha to price it right!
    2 mins
  • Yamaha YZF R3 Real-World Review; Good Motorcycle But Too Expensive For Its Own Good
    Kingshuk Dutta | Mar 28, 2024
    Yamaha YZF R3 Real-World Review; Good Motorcycle But Too Expensive For Its Own Good
    The Yamaha YZF R3 is fast, looks good and is a hoot to ride as well. But the price is where all the good work comes undone. Only if there was a way for Yamaha to price it right!
    1 min
  • Volvo XC40 Recharge Plus Single Motor Driven: A Better Deal Than The Twin-Motor Ultimate?
    Dhruv Attri | Mar 28, 2024
    Volvo XC40 Recharge Plus Single Motor Driven: A Better Deal Than The Twin-Motor Ultimate?
    The XC40 Recharge’s single motor variant is nearly Rs 3 lakh more affordable than the AWD version. But what’s the catch?
    4 mins
  • Royal Enfield Himalayan Long Term Test: Introduction
    Kingshuk Dutta | Mar 27, 2024
    Royal Enfield Himalayan Long Term Test: Introduction
    The new Royal Enfield Himalayan now joins car&bike’s long term fleet. Over the next few months, we will tell you how the motorcycle holds up to the rigours of daily riding, highway jaunts, off-road riding and much more.
    2 mins
  • Jawa 350 vs Royal Enfield Bullet 350 Comparison Review: In Pictures
    Kingshuk Dutta | Mar 27, 2024
    Jawa 350 vs Royal Enfield Bullet 350 Comparison Review: In Pictures
    The legacy of the Royal Enfield Bullet 350 has a new challenger in the Jawa 350. But which of these modern classic 350s with iconic nameplates is a better choice for you? We try and find the answer.
    2 mins
  • Home
  • News
  • Cars
  • Geneva 2018: Audi Unveils e-tron Prototype; Launch In August 2018