logo
New Delhi
Home
News & Reviews
Videos
New Cars
New Bikes
Used Cars
Sell Car
Articles
Car services

Registered Office

ADDRESS
Mahindra First Choice Wheels Limited, 602, 6th Floor, Tower - B, Embassy 247, LBS Road, Vikhroli (West), Mumbai - 400083
CONTACT
+91 9606045096
EMAIL
contact@carandbike.com
© Mahindra First Choice Wheels Limited 2025. All rights reserved.
  • Latest News
  • Latest Reviews
  • Car News
  • Bike News
  • Car Reviews
  • Motorsport
  • Bike Reviews
  • Electric

Self-Driving Tech Firm Aurora Mulls Sale To Apple Or Microsoft - Sources

Aurora Innovation Inc Chief Executive Chris Urmson recently outlined several options for the self-driving tech firm to combat challenging market conditions, including a possible sale to Apple Inc or Microsoft Corp.
Reuters
Reuters
1 min read
2022-09-28 23:50:24
Follow us on
Self-Driving Tech Firm Aurora Mulls Sale To Apple Or Microsoft - Sources

Aurora Innovation Inc Chief Executive Chris Urmson recently outlined several options for the self-driving tech firm to combat challenging market conditions, including a possible sale to Apple Inc or Microsoft Corp, Bloomberg News reported on Friday.

Many electric-vehicle and self-driving startups that had raised cash easily through IPOs and mergers with blank-check firms during the market boom are now scrambling to launch vehicles and burning cash rapidly amid a bleak economy and supply-chain snarls.

Reuters reported in 2020 that Apple was moving forward with its self-driving car technology and was targeting 2024 to produce a passenger vehicle that could include its own breakthrough battery technology.

Microsoft, on the other hand, has invested in San Francisco-based self-driving car maker Cruise, which is valued at $30 billion and counts General Motors Co as a majority stakeholder.

Urmson, who co-founded Aurora after running Google owner Alphabet Inc's self-driving car project, also floated measures including cost cuts, taking the company private and spinning off or selling assets, the report said, citing an internal memo.

Aurora declined to comment.

Shares of the company closed 15% higher on Friday, but have lost nearly 80% this year, in a sign of its struggles since going public late last year with a blank-check firm. It has a market cap of about $2.4 billion.

Last month, Aurora said it would delay the delivery of its scalable autonomous freight trucks by a year to the first half of 2024, citing supply constraints.

Other options Urmson suggested in the memo were to buy companies in the sector with $150 million to $300 million of cash, and to freeze hiring and lay off employees, the Bloomberg report said.

# Self driving technology# Apple Self Driving Car# Aurora# Aurora Self-driving Car# Auto Industry
  • Overview
  • Highlight

Related News

Latest KTM Super Adventure S Evo Revealed First KTM To Get An AMT
1 min read
Latest KTM Super Adventure S Evo Revealed First KTM To Get An AMT
Driving License Driving License Driving License Driving License
0 mins read
Driving License Driving License Driving License Driving License
KTM Super Adventure S Evo Revealed First KTM To Get An AMT
2 mins read
KTM Super Adventure S Evo Revealed First KTM To Get An AMT
Toyota Crown Crossover RS Landscape Special Edition Revealed
5 mins read
Toyota Crown Crossover RS Landscape Special Edition Revealed
2021 MotoGP World Champion Fabio Quartararo To Stay With Yamaha Till 2026
1 min read
2021 MotoGP World Champion Fabio Quartararo To Stay With Yamaha Till 2026
Toyota Crown Crossover RS Landscape Special Edition Revealed
2 mins read
Toyota Crown Crossover RS Landscape Special Edition Revealed
Yamaha MT-15, Fascino & Ray ZR Get New Colours And Graphics For 2024
1 min read
Yamaha MT-15, Fascino & Ray ZR Get New Colours And Graphics For 2024
MG Hector Blackstorm Launch On April 10
1 min read
MG Hector Blackstorm Launch On April 10
BMW Group India Reports Over 51% Growth In Q1 2024 Car Sales, At 3,680 Units
1 min read
BMW Group India Reports Over 51% Growth In Q1 2024 Car Sales, At 3,680 Units

Popular Models

  • Tata Harrier EV
    Tata
    Harrier EV
    Ex-showroom Price
    ₹ 21.49 - 30.23 Lakh
  • Volkswagen Golf GTI
    Volkswagen
    Golf GTI
    Ex-showroom Price
    ₹ 50.13 Lakh
  • Kia Carens Clavis
    Kia
    Carens Clavis
    Ex-showroom Price
    ₹ 11.1 - 20.76 Lakh
  • Lamborghini Temerario
    Lamborghini
    Temerario
    Ex-showroom Price
    ₹ 6 Crore
  • Volkswagen Tiguan R-Line
    Volkswagen
    Tiguan R-Line
    Ex-showroom Price
    ₹ 45.73 Lakh
  • Mercedes-Maybach SL 680
    Mercedes-Maybach
    SL 680
    Ex-showroom Price
    ₹ 3.92 Crore
  • BYD Sealion 7
    BYD
    Sealion 7
    Ex-showroom Price
    ₹ 48.9 - 54.9 Lakh
  • Kia Syros
    Kia
    Syros
    Ex-showroom Price
    ₹ 8.69 - 16.03 Lakh
  • Hyundai Creta EV
    Hyundai
    Creta EV
    Ex-showroom Price
    ₹ 18.02 - 24.38 Lakh
  • Lotus Emeya
    Lotus
    Emeya
    Ex-showroom Price
    ₹ 2.34 Crore

Upcoming Cars

  • placeholder
    Explore Other Topics

Trending News

  • Apple Bins Driverless Car Project: Report
    1 min read
    Apple Bins Driverless Car Project: Report
  • GM Cruise Robotaxi Service Takes Off In Austin
    2 mins read
    GM Cruise Robotaxi Service Takes Off In Austin
  • Self-Driving Cars Face Uncertain Path To US Deployment: Report
    3 mins read
    Self-Driving Cars Face Uncertain Path To US Deployment: Report
  • Self-Driving Cars Face Uncertain Path To US Deployment: Report
    3 mins read
    Self-Driving Cars Face Uncertain Path To US Deployment: Report
  • Self-Driving Tech Firm Aurora Mulls Sale To Apple Or Microsoft - Sources
    1 min read
    Self-Driving Tech Firm Aurora Mulls Sale To Apple Or Microsoft - Sources

Latest News

  • NewsNews
  • Expert ReviewExpert Review
View All
  • Latest KTM Super Adventure S Evo Revealed First KTM To Get An AMT
    Jaiveer Mehra | Nov 26, 2024
    Latest KTM Super Adventure S Evo Revealed First KTM To Get An AMT
    Compared to the 1290 Super Adventure, the new 1390 packs in a larger engine, more power and more tech on board
    1 min
  • Driving License Driving License Driving License Driving License
    car&bike Team | Nov 22, 2024
    Driving License Driving License Driving License Driving License
    0 mins
  • KTM Super Adventure S Evo Revealed First KTM To Get An AMT
    Jaiveer Mehra | Oct 25, 2024
    KTM Super Adventure S Evo Revealed First KTM To Get An AMT
    Compared to the 1290 Super Adventure, the new 1390 packs in a larger engine, more power and more tech on board
    2 mins
  • Toyota Crown Crossover RS Landscape Special Edition Revealed
    car&bike Team | May 20, 2024
    Toyota Crown Crossover RS Landscape Special Edition Revealed
    Japan-specific special edition gets off-road-focused tweaks including all-terrain tyres and a raised ride height.
    5 mins
  • 2021 MotoGP World Champion Fabio Quartararo To Stay With Yamaha Till 2026
    Yashraj Singh | May 16, 2024
    2021 MotoGP World Champion Fabio Quartararo To Stay With Yamaha Till 2026
    Despite a tumultuous journey in recent seasons, Quartararo reaffirms his commitment to Yamaha, citing belief in their new approach and potential for success
    1 min
  • Toyota Crown Crossover RS Landscape Special Edition Revealed
    car&bike Team | Apr 9, 2024
    Toyota Crown Crossover RS Landscape Special Edition Revealed
    Japan-specific special edition gets off-road-focused tweaks including all-terrain tyres and a raised ride height.
    2 mins
  • Yamaha YZF R3 Real-World Review: In Pictures
    Kingshuk Dutta | Mar 29, 2024
    Yamaha YZF R3 Real-World Review: In Pictures
    The Yamaha YZF R3 is fast, looks good and is a hoot to ride as well. But the price is where all the good work comes undone. Only if there was a way for Yamaha to price it right!
    2 mins
  • Yamaha YZF R3 Real-World Review; Good Motorcycle But Too Expensive For Its Own Good
    Kingshuk Dutta | Mar 28, 2024
    Yamaha YZF R3 Real-World Review; Good Motorcycle But Too Expensive For Its Own Good
    The Yamaha YZF R3 is fast, looks good and is a hoot to ride as well. But the price is where all the good work comes undone. Only if there was a way for Yamaha to price it right!
    1 min
  • Volvo XC40 Recharge Plus Single Motor Driven: A Better Deal Than The Twin-Motor Ultimate?
    Dhruv Attri | Mar 28, 2024
    Volvo XC40 Recharge Plus Single Motor Driven: A Better Deal Than The Twin-Motor Ultimate?
    The XC40 Recharge’s single motor variant is nearly Rs 3 lakh more affordable than the AWD version. But what’s the catch?
    4 mins
  • Royal Enfield Himalayan Long Term Test: Introduction
    Kingshuk Dutta | Mar 27, 2024
    Royal Enfield Himalayan Long Term Test: Introduction
    The new Royal Enfield Himalayan now joins car&bike’s long term fleet. Over the next few months, we will tell you how the motorcycle holds up to the rigours of daily riding, highway jaunts, off-road riding and much more.
    2 mins
  • Jawa 350 vs Royal Enfield Bullet 350 Comparison Review: In Pictures
    Kingshuk Dutta | Mar 27, 2024
    Jawa 350 vs Royal Enfield Bullet 350 Comparison Review: In Pictures
    The legacy of the Royal Enfield Bullet 350 has a new challenger in the Jawa 350. But which of these modern classic 350s with iconic nameplates is a better choice for you? We try and find the answer.
    2 mins
  • Home
  • News
  • Auto Industry
  • Self-Driving Tech Firm Aurora Mulls Sale To Apple Or Microsoft - Sources