Toyota Kirloskar Motor (TKM) concluded 2023 on a high note, achieving an unprecedented milestone in its sales performance. The Japanese automaker reported an all-time high annual sales figure of over 2.33 lakh units, marking a notable 46 per cent year-on-year growth. The company's domestic sales accounted for 221,356 units, while the international market witnessed 11,984 units being exported.
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In December 2023, TKM recorded a significant surge in sales, reaching 22,867 units, showcasing an outstanding 119 per cent growth compared to the 10,421 units sold in December 2022. Out of the December sales figure, 21,372 units were sold domestically, with an additional 1,495 units of the Urban Cruiser Hyryder exported to international markets.
The consistent performance and an upward sales trajectory demonstrate growing customer interest in their entire lineup, with popular models such as the Innova Hycross, Urban Cruiser Hyryder, New Innova Crysta, and Glanza playing pivotal roles in driving this growth. The company's customer-oriented events like the "Great 4X4 Expedition by Toyota" have bolstered the appeal of SUV models like the Hilux, Fortuner, and Legender, consolidating their positions in their respective segments.
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TKM's success can be attributed to its initiatives aimed at enhancing the customer experience, including the complimentary five-year Roadside Assistance Program. Furthermore, TKM's growth was supported by its expanded production capacity, facilitated by the addition of a third shift, enabling the company to meet the escalating market demand.
